About Us

The Dialed team has spent the majority of their careers working in the bike industry for brands such as Specialized, Trek, Marin and PNW Components. While building the PNW Components brand, we learned a ton and want to pass these learnings on to you. Along this journey, we have gained immense knowledge of which metrics matter most, how to be scrappy with your marketing budget to maximize return and have a deep knowledge base of product manufacturing. We have invested heavily in digital marketing and fulfillment to ensure we’re reaching customers where they’re shopping and can consistently exceed their expectations with fulfillment.

We went through four different 3PL’s who all suffered from late shipments, lost inventory, dysfunctional returns processes, glitchy software and slow response times before finally making the decision to bring this crucial bit of customer experience in-house. We can now offer >99% on-time shipping and accuracy with heavily discounted rates that allow us to get products into customers’ hands within 1-2 days across the US for what we used to pay for Ground shipping. We also specialize in international shipments, both inbound and outbound.

If you’re looking for experienced partners to help alleviate the concerns of running your business in the modern age, you’ve come to the right place.

The Team

Aaron Kerson - CEO & Co-Founder

Andrew Marshall - COO & Co-Founder

Emily Kerson - Co-Founder

Adam Hammerman - Director of Industrial Design

Chris Siembab - Sales & Customer Experience

Matt Van Damme - Fulfillment Manager